The climb of Chakolas Ayurvedics has been exceptional and magical from a meager Rs.2.5 Lakhs in the first year of operation in 1999, the figures touched a magical Rs. 26 Crores in 2 and half years. With a media spend involving more than Rs. 18 crores, the publicity exercises involved 52 different media including TV, Newspapers, magazines and event sponsorships. Besides the opportunity in India, such media exercises also brought international attention to its various products which saw exports to the regions like the Middle East, Far East, Japan and Africa take form during this period.
